|
Delrin®
is a registered trademark of E. I. du Pont de Nemours and Company for
its brand of acetal resin
Who can use the
Delrin®
Trademark?
In any field,
there can be only one original. The original polyacetal resin, discovered
and developed by DuPont, is marketed under the DuPont trademark Delrin®.
Today, products
sold by DuPont under its Delrin® trademark continue to maintain their
leadership positions. Proper, authorized use of the trademark can add
significant value to your products and business.
The Delrin®
trademark gives products the increased visibility generated by the
investment DuPont has made in promoting the brand over the years. When
the trademark is used properly on marketing materials, you and your customers
benefit from the positive values and images it represents.
Access to the
Delrin® trademark is typically reserved for customers who purchase
and use products made by DuPont and who have been authorized to use the
trademark by the relevant DuPont business. Contact the marketing personnel
in your DuPont business if you have questions about whether you can use
the trademark and how it should be used.
Some distributors
and formulators claim that their products are made with Delrin® when
in fact, they are not. This type of unauthorized use of the Delrin®
trademark is an infringement of trademark laws and constitutes an illegal
business practice. DuPont can take legal action against those who use
the trademark fraudulently, and will do so in order to protect the trademark,
our customers and our business.
Rules for the
Delrin®
Trademark
Rule
1
: Always use the registration mark
Show that the trademark is registered by using the "®" symbol
every time it is used. Think of the ® as an integral part of the Delrin®
brand name.
If no ®
symbol is available (as on some electronic mail systems), use a capital
"R" in quotation marks or parentheses (R).
In countries
where the ® symbol is not recognized, use an asterisk*
| Acceptable |
Unacceptable |
Text
Delrin® acetal resin
Delrin (R) acetal resin
Delrin* acetal resin |
Delrin acetal resin |
Footnote
®
or (R) or * Delrin is a registered trademark of DuPont
®
or (R) or * Delrin is a registered trademark of DuPont for its acetal
resins
|
No footnote |
The footnote
must be used at least once in each document.
Rule
2
: Be distinctive
Make the trademark distinctive from surrounding text each time it is
used.
| Acceptable |
Unacceptable |
| Initial
capital: Delrin® acetal resin |
gears
of delrin |
| All
capitals: DELRIN® acetal resin |
|
| Bold
face: Delrin® acetal resin |
|
| Italics:
Delrin® acetal resin |
|
| Color:
Delrin®
acetal resin |
|
Rule
3
: Use correct generic descriptors
Use the correct generic descriptor (i.e.: common name for the category
of use for which the trademark is registered) in conjunction with the
trademark at least once per page. The trademark should not otherwise be
directly used as an adjective for products, services, materials, etc.
| Acceptable |
Unacceptable |
| Delrin®
acetal resins
|
Delrin®
gear
Delrin® part
Delrin® binding, etc |
Although
not generic descriptors, it is acceptable to refer to the Delrin®
trademark or the Delrin® brand.
Note: Other generic descriptors may be added by DuPont at its sole discretion
and in accordance with the registration status of the trademark.
Rule
4
: Keep it simple
The trademark should always be used in a complete, separate form. Do not
embellish or add to it.
| Acceptable |
Unacceptable |
Possessives
Wear resistance with Delrin® |
Delrin® wear resistance |
Hyphenation
Moldings of Delrin® |
Delrin®-moldings |
Line
breaks
Gears using Delrin® wear
longer |
Gears
using Del-
rin® wear longer |
Verbs
Overmold doorchecks with Delrin® |
Delrin® your doorcheck |
Derivatives
Delrin® |
Delrin®ized |
|
